- An independent, non-governmental body which classifies and censors films, video as well as computer and console-based games released in the UK.
- Government backed lead agency for film in the UK ensuring that economic, cultural and educational aspects of a film are effectively represented at home and abroad. 
- The official UK agency for international cultural relations. Its Film Department promotes new British films (features and shorts), internationally principally through festivals and showcases.
- an independent charity that supports, develops and promotes the art forms of the moving image
- Promotes understanding and appreciation of Britain's rich film and television heritage and culture.
-127 Hours, 12 Years a Slave, 20,000 Days on Earth
- The King's Speech, Chalet Girl, Limitless. Momentum dominates the UK film industry. 
- Hot Fuzz, About Time, Les Misérables
- 127 Hours, Philomena, Rush
- Saving Mr Banks, Man on Wire, Conspiracy Bfi 'britishness' criteria
Ex Machina- 34/35
How do British films attract audiences?
British films attract audiences by using non-traditional ways of marketing. They are very tactical in how they target their specific target audience for the film. For example, Ex Machina marketed through social media. They made a fake Tinder account for Ava who other Tinder users could talk to. Instagram was also used which would attract a wider audience. This style of marketing could collect a British audience, however to collect a global audience, a bigger marketing technique would be needed. For example adverts which are published globally.
British films are distinct from Hollywood blockbusters due to the money spent. Hollywood films spend a lot on the production process but then spend more on marketing. For example, Mad Max:Fury Road spent $7 million on marketing. This would attract a global audience.
I think that mainstream plus would view films on the previous slide (Ex Machina, Suffragette, Attack the Block, The Inbetweeners Movie). A wide range of people would fall into the mainstream plus audience type which means that the films would have gained a lot of viewers and money at the box office.
Box office figures:
Ex Machina: $37 million
The Inbetweeners Movie 2: $63.8 million
Suffragette (opening week): £2.94 million
Attack the Block: $5.8 million
Why have a British film industry?
Britain has many flexible and unique locations that can be used to film in. London for example is such a popular place, it is great to shoot in. Britain has lots of talent within it also. There are many award-winning actors as well as production team members, for example Cinematographer Ben Davis. There are many opportunities to be taken while producing a British film which is one of the reasons that there is a British film industry today. However, as well as all of this, I think the main reason that there is a British film industry today is to make money as that is one of the main aims when making a film.
No comments:
Post a Comment